How to make a Women’s Fashion Website

Women’s fashion is one of the more lucrative niches of the internet. Fashion websites are generally more satisfying than fashion magazines, because they are usually free and there is a larger variety of products to look at. So, it comes as no surprise that so many website owners decide to create at least one women’s fashion site in their careers.

The facts are that not everyone should attempt to create women’s fashion sites, simply because the theme needs some special attention and know-how. In this article we’ll offer you some tips on how to set up a good women’s fashion site and stand out from the crowd. Let’s take a look at the main points that should concern you first:

  • Niche
  • Content
  • Style

So, let’s get right to it and decide upon a:


Women’s fashion is far too general a theme to start a site on. When your website subject is too general, you are in danger of being lost in too much competition. This is why it is best to choose a small, interesting niche and stick with it.

When it comes to women’s fashion you can choose smaller niches like:

  • Jewelry
  • Clothing
  • Accessories

It is best to become even more specific to draw in a more specific audience that is interested in your subject. “Glass Jewelry”, “Silk Undergarments” and “Leather Bags” are all very nice, small niches.

When deciding on your niche, think about something you’d like to work with. It is best if your niche is familiar to you. It might be your own style, something you’d like to wear or (for men) something your female acquaintances like a lot. The more you know about your niche, the better you can judge the quality of your website.


Fashion is a very visual subject and thus most of your content has to be in pictures. The audience drawn to fashion sites want to browse through various items and decide whether they visually like them or not.

A lot of photographs of your niche’s products should be the star of your website. Photos can be plain, containing only the item, or they may contain a model wearing them. Usually pictures with models wearing fashion products are a better solution, since they give a more complete “image” to the audience.

When choosing the content be sure that you have thought about your audience’s age.

Not all women are in the twenties, looking for super star fashion. There is a big audience that looks for clothes for little girls or middle aged women. Remember to keep children’s sites fun and decent.

Don’t forget to hire a good writer to create great content for you. Even though pictures are the star of a fashion website, written content is still necessary. Keep the texts snappy and fun, so that they accentuate your pictures.

Now that you have your content, it’s time to create a distinct:



When making a women’s fashion site you absolutely should decide on style. You might cover more than one style, but to give your site some character it is best to focus on one. When thinking about style you have to keep in mind your target audience.

Think about the age, the buying power and the style of your target audience. Will you write for little girl fashion targeting mothers with a 50$ budget that love casual style dresses? Or perhaps you might write about Indian saris for middle aged women that can spend 200-1000$?

If you think about who your audience is then you can choose a style that suits them and your niche.

When in doubt, start with a simple style and add more details as you go. Don’t clutter your style too much, because your fashion pictures should still be the star of the show.

By the time you have decided on a niche, your content and the Style of the website, you are well on your way on having a famous, high ranking site in your hands. How… fashionable!

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1 Comment
  1. Reply
    Julie February 21, 2016 at 3:44 pm

    Thanks so much for the advice! I’m wanting a site similar to How can I make it look like that? Also, they sell very cute dresses, tops, and bottoms. Where can I buy those?

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