Email marketing is an integral part of marketing, and is an effective way to build and maintain relationships with your clients. You can choose to design and send out all the emails yourself, but you should know that there are a lot of free tools and resources out there that can help you with your email marketing endeavors. These tools can help you every step of the way in creating and maintaining an email marketing campaign.
From designing your emails, to managing your inbox, to handling the actual email marketing campaign itself, here are 10 free tools and resources that you can try out.
Available for Chrome, Firefox and Safari, Boomerang is an extension for Gmail that not only allows you to create email reminders but also lets you schedule emails to be sent at a later date. It also comes with response tracking and read receipt features which will really come in handy in your email marketing campaign.
The free account is limited to 10 message credits per month.
Dialect Premailer is a must-have tool for those who want to code their own HTML emails. It cleans up and improves the HTML code, ensures that all the CSS is inline, turns relative URLs into absolute URLs, removes unwanted HTML elements, and even makes a text version for non-HTML viewing.
This email marketing tool is easy to use, with great flexibility and easy integration via API or SMTP. It offers in-depth statistics and analytics, in addition to monitoring your campaigns and IP address to ensure deliverability. The free account limits you to 6,000 emails a month.
Flashissue is a Chrome extension that integrates with your Gmail account. You can use it to create mailing lists and track your emails using analytics tools. It also has a drag and drop email design feature. The free account is limited to 25 contacts, with no limit to emails.
A free account with Reachmail lets you have 5,000 contacts and send 15,000 emails per month. On top of the impressive free plan, it supports social media sharing, custom email templates, and list segmentation, among many others.
This is probably one of the best email marketing tools you can find online. The free account is limited to 5,000 subscribers and has the same features as premium accounts. These include drag-and-drop email design, social media integration, surveys, and auto-responders. However, the free account doesn’t allow bulk import of contacts.
TargetHero’sfree account surpasses even that of Reachmail, supporting up to 5,000 contacts, with unlimited sending. It has some amazing features like an email design wizard, contact list management, campaign management and automation, as well as real-time analytics.
This tool works by testing your emails for deliverability, providing comprehensive content and infrastructure breakdowns. It also compares the deliverability of your emails to industry and regional benchmarks, as well as set deliverability alerts.
WiseStamp is a web service and plugin for Chrome, Firefox, RockMelt, and Thunderbird. It creates social media-centric HTML signatures for your emails, which is a great way to integrate social media with email communication. It works well with Gmail, Yahoo!Mail, Hotmail, and AOL Mail.
Return Path’s Sender Score algorithm judges the trustworthiness of outgoing mail sender IPs and domains based on data from over 60 million mailboxes. Mail servers often check this Sender Score to determine whether an email might be a spam, so maintaining a high Sender Score is important.