If you are looking for new ideas on how you could attract more and new clients, it is a good thing to lean on the power of social media. This active search will surely not be in vain. The social media is the perfect market wherein you could look for countless and infinite possibilities of picking up new clients since social media continues to grow and expand every second of the day. One of the most famous social media is Twitter. In this article, we will talk more about using Twitter as a tool in finding yourself more clients via its Ads.
Twitter has 288 million ACTIVE users. Yes! Emphasis on ‘active’. Which means that there are 288 people who has the chance to read and get to know about you. Moreover, it supports more than 30 languages. This feature of Twitter is very significant since there reach is global.
I hope the given statistics above is enough reason for you to choose Twitter as a tool in gaining more clients. If not, I do not know what else would make you believe.
People have different reactions about Twitter advertising. There will always be two opposing reactions with everything. You will find some successful businessmen and telemarketers saying that Twitter advertising did them good, and there will be other businessmen and telemarketers who will tell you otherwise and that Twitter advertising is just a waste of financial resources. So why not take a leap of faith and try it out just to see which one is really working for you.
One advantage with Twitter advertisement, is that it is as simple as your Sunday dress. Twitter provides a clear and concise manner of advertising. It will share all the necessary information and leave out the unneeded information that would make the advertisement long and complicated.
If you are new in this field and you feel anxious and undecided whether or not you will pursue twitter advertising, you can check on Twitter’s website for some success stories of other people who were able to try out Twitter Ads and succeeded with it. By doing so, you will feel more comfortable and less scared of trying out a new challenge in your business.
In order to increase your conversion rates, you must know all the basic and general steps in creating a Twitter Advertisement. Here are the five simple ways on how you could start to improve your conversion rate and acquire new clients with Twitter Ads.
Make a target market
As a web designer or business owner, you must have a target market or followers in the same industry in order to avoid following or follower clutter. This will help you to have more organized set of accounts that you are following and followers. Always think about your primary audience or the people that might be interested in your products and services.
Establish your goals
Your goals may vary from one year to the other. That is why some successful businessmen have short-term goals and long-term goals. It is imperative that you, as the owner of the business who would like to succeed in your business endeavor, should know what you want to accomplish with the campaign or advertisement that you are about to post in Twitter.
There will be choices for you when it comes to choosing your goals. Do you want to increase your reach in order to increase your conversions? Are you trying to increase traffic? Or do you simply want your community to grow and get more followers? Make sure that you are sure with what you want. Nevertheless, it is also good that you do not lock yourself exclusively into a single strategy. You are free to use multiple campaigns if you want to.
Stick to your budget
Yes, even though you have enough financial resources to expend, make sure that you strictly follow your allotted budget. Even though the platform will give you the freedom and discretion to set your bid and budget, never go beyond your limit. If you will be reckless on this stage, you might end up spending more money than you originally planned. You should always monitor your expenses in connection to your total budget and to your daily maximum.
The total budget is the maximum amount that the businessman or owner allocates for the campaign. If you want to limit yourself with only a certain amount, then do not forget to set your total budget. The campaign will automatically stop once the budget is reached.
On the other hand, your daily maximum is based on your goals and objectives. Once you have reached your limit, the campaign will automatically stop. Therefore, you never have to be worried about over billing since you yourself already set the parameters before the campaign started. \this will save you more time than manually monitoring and checking.
Take advantage of promoted tweets
A promoted tweet is just a regular tweet with added extra. Promoted tweets have the capability of reaching wider scope of people. However, you should not overly exploit this advantage. The key concept about using promoted tweets is to only use this when you really have something importantly worthwhile to share. This includes promotion sales, contests, offer deals, or to drive traffic.
In order to see what would work best for your advertisement, you should regularly test and check your content. Make sure that the content and the image you used to support your content is distinctively cohesive. People should be able to see the connection between the two, otherwise, they will automatically lose interest in your advertisement. Therefore, make sure that you will catch your follower’s attention with your content since this will serve as your key in gaining your future client’s trust and loyalty.
So follow these easy and simple steps in using Twitter ads to gain more clients. Who knows? Your success story might be one of the stories that Twitter will feature in order to serve as a model for other entrepreneurs or businessmen who are also thinking of using social media or Twitter in order to improve and grow their business.