We’ve heard a lot about branding. There have been a lot of helpful articles about this around the web. As you browse through various websites, you’ll also notice that each one has an identity. Pick up a newspaper or a magazine and you’ll also see that each one is different from the other. Examine a product and you’ll notice that each of them has proper labels, with product details and a brand name.
Yes, branding is everywhere. You can see it not just on your computer screens, but in everything that you see and use every day!
Simply put, branding is promoting and marketing your brand. A brand includes the idea or image like a logo, name, the company’s design, slogan, and others. These visual elements are also part of one’s corporate identity. Branding is a way of building a good reputation. For freelancers, a brand is more clearly seen on their online presence – websites, blogs, social media, account, and of course, work performance.
You’ll be able to convey your message vividly if you can manage your brand well. When we speak of branding management, it refers to how you communicate your brand to your audience. Let’s take a look at some useful tips and tricks that’ll help you achieve an effective freelance branding management.
What’s Your Personality?
When we talk about ‘personal brand’, we’re basically referring to how you’ll add a personal touch to your brand. This way, people could easily associate the brand to you. Online branding would need this more than offline branding because in online activities, people won’t get to see you. They’ll rely solely on your brand.
Devise a Strategy
Develop a brand strategy that would help you promote your brand. If not, you won’t be able to manage a brand well if you couldn’t establish your own name. So, plan how you’re going to go out and let people know that your brand exists and that you’re here to help them out.
Keep Your Audience in Mind
This is always important. If you prioritize your audience’s needs, you’ll surely be able to come up with a brand that your target audience can easily relate to. So, your audience is a top priority. Take note of points that they might want to see. This can serve as a guide to creating an effective brand.
What’s Your Edge?
You have to step up on the game and stand out from the crowd. You can use that to create your own brand. Find out what you’re really good at and promote it. Show them that you’re better in that particular field, but make sure that you won’t fail to include other skills and activities that you can also do apart from your field of expertise.
Focus on a Single Field
Focus is one thing that has made a lot of brands successful. First, you have to focus on a specific niche. Next, you need to focus on a target audience. Then, you have to focus on your personality and how you can integrate that to your brand. Lastly, create a brand that would show them what your focus is. It’s that simple!
Let Them Know You’re an Expert
Part of branding is how people will look at you. Let them consider you as an expert in your niche. You can only do this if you position yourself as an expert! How? Share your knowledge, ideas and thoughts on conversations. Provide opinion-based comments which can draw the readers’ interest to you. Don’t be afraid to share what you know in your chosen niche. This way, you’re creating a good brand.
Keep it Simple but Memorable
You must ensure that people will remember you and your brand. As a freelancer, you have to establish a brand that’ll leave a mark in the minds of your audience. It has to be memorable, recognizable, translatable, attractive, yet simple.
Consistency is Key
Consistency is very important for branding. Use the same brand for all of your activities – online or offline. Even if you redesign your logo to improve your brand, you still have to leave something in there that your audience can associate to the brand you’re already known for. There are a lot of popular logo designs out there that have changed their look over the years, but we still know that it’s theirs.
Don’t just be a copycat and create a brand that’s so close to other people’s brand because if you do, you might confuse the clients. Make sure that you’ll create a brand that’s wholly unique from that of your rivals. You can get inspiration from them and establish one that’s much better than theirs, but don’t imitate what they already have.
Realign your brand to keep it current by updating it to the latest trends or by changing it to keep it relevant to the niche. Examine your brand on a regular basis. If you think it no longer fits into the current world of the niche you’re in, then change it. Doing so will make your brand look fresh to the clients.