Selfies and food porn may be the latest craze that dominate Instagram these days, but this ever-popular photo-sharing app is so much more than that! Now, even businesses use the app as a site to host their products.
Some businesses are also thinking out of the box and use Instagram as an extension to market and reach out to more potential customers. In fact, some are so good at it that there’s now a new form of advertising on Instagram where you don’t have to advertise. Does that make any sense? So even if you don’t have a physical product, with Instagram, your business can benefit by showing behind-the-scene snapshots or simply by showcasing your staff’s office space.
Whatever your reason for using Instagram, the following tools could help you make the most out of the app to help boost your business. Enjoy!
Instagram itself has come up with some handy tools to help you grow and manage your business. These tools focus on 3 main areas. Account Insights provide analytics on your account’s engagement and reach; Ad Insights analyzes your ads’ performances; while Ad Staging enables you to preview, save, and collaborate on future ad campaigns.
Looking for an Instagram tool that works just like Tweetdeck? If so, then look no more because with this web app, you can now create columns of users and hashtags to better track them. At the time of writing, it doesn’t allow for posting posts, but it sure beats Instagram’s own website in search and organizations abilities on the web.
There are times when you’ll need words on your photos. For that, there’s Over. For only $2.75, you’ll enjoy a myriad of beautiful fonts, all ready to use at your disposal. You can even use them to make your own Instagram posters for important announcements. And the great thing is that it’s available for both Android and iOS!
If there’s one important social media posting tip you shouldn’t forget, it would be sharing some of your followers/fans posts. This particular tool works just like Twitter’s retweet button. With it, you can repost photos on Instagram, whether on Android or iOS.
Formerly known as Nitrogram, TOTEMS comes with 2 main purposes. TOTEMS Analytics provides comprehensive analysis on your followers, hashtags, posts, and competitors. On the other hand, TOTEMS Connect helps you connect with influential Instagram users whom you can collaborate with on new content.
Do you want to showcase your Instagram photos on your site? With this tool, you can do just that. It’s a widget that lets you embed your Instagram gallery, as well as customize the widget’s look. You can even choose to either display the gallery based on a username or hashtag.
Curalate, a powerful social media management tool, came up with the perfect solution for turning your Instagram account into an online shop. With Like2Buy, you can make use of the Like button. If your followers like a product photo you’ve just posted, they can buy it simply by tapping the Like button.
This amazing social media management tool for Instagram provides in-depth analytics for when to post next, hashtag and content tracking, interaction management, as well as posting your photos via desktop.
Instagram takes full advantage of the hashtag and does well with unique ones that are crafted to suit your needs and purposes. If your hashtag is used across all your other social media accounts, you’ll definitely make good use of Tagboard to keep track of them all. Apart from Instagram, this tool tracks hashtags from Facebook, Twitter, Google+, Vine, and Flickr. It also lets you interact with posts.
This app combines several photos into an awesome collage. This will especially come in handy when a single photo isn’t enough and you don’t want to spam your followers with multiple photos. You can use it for behind-the-scenes moments for special events.